Photo of springtime at the HOME sign pocket park in at the corner of North Union and Main Street in Danville, VA.

Mission/Vision/Values

The Board of Directors of the River District Association (RDA) believes that a vibrant downtown is critical to the quality of life and the economic well being of the City of Danville and the surrounding region.

Mission

The River District Association's innovative approach strengthens the regional economy, allowing all to experience Danville's high quality of life.  

RDA carries out this mission through activities to attract and retain businesses, residents and visitors while promoting Danville's high quality of life, preserving its historic and cultural assets, and capitalizing on its unique location along the Dan River.  RDA works in partnership with the City of Danville and other stakeholders to reexamine this vision as the area changes and achieves important milestones.

Vision

The River District association will continue moving forward in the transformation of Danville's River District as a welcoming and lively place for all, while inspiring and influencing social and economic development for the greater Dan River Region. 

Values

Building on Main Street America's Main Street Four-Point Approach™ (promotion, design, economic vitality, and organization), RDA has also adopted Main Street America's Guiding Principles for best practices.  These eight principles are, essentially, a statement of values that aspiring Main Street partners uphold as they carry out their work, including a focus on developing quality programs, genuine partnerships, local leadership, and adaptive changes. To these eight principles RDA adds inclusivity, recognizing that our work should benefit a diversity of residents, workers and visitors to the River District.

RDA's Board of Directors and staff understand that the revitalization of the River District is both a process and a journey.  We accept the patience, persistence, and perseverance necessary to accomplish our goals and objectives.