Mission/Vision/Values

The Board of Directors of the River District Association (RDA) believes that a vibrant downtown is critical to the quality of life and the economic well being of the City of Danville and the surrounding region.

Mission

The River District Association will continue moving forward in the transformation of Danville's River District as a welcoming and lively place for all, while inspiring and influencing social and economic development for the great Dan River Region. 

Vision

The River District Association's innovative approach strengthens the regional economy, allowing all to experience Danville's high quality of life.