Mission/Vision/Values

The Board of Directors of the River District Association (RDA) believes that a vibrant downtown is critical to the quality of life and the economic well being of the City of Danville and the surrounding region.

Mission

The River District Association will continue moving forward in the transformation of Danville's River District as a welcoming and lively place for all, while inspiring and influencing social and economic development for the great Dan River Region. 

Vision

The River District Association's innovative approach strengthens the regional economy, allowing all to experience Danville's high quality of life.  

Values

Inclusivity:

Commit to being the model of equitable treatment for all by eliminating bias and embracing the transcultural diversity of our board, employees, and community.

Intentionality:

Focusing on what is most important through maintaining a positive mindset, reaching goals, seeking more clarity, and being more present.

Courage:

Take personal and persistent ownership for the ongoing success of our team and community.

Collaboration:

Balancing the needs of ourselves and others with kindness, respect, and empathy toward healing action.

Excellence:

The collaborative power to deliver the highest performance by deliberately pursuing success and refusing to tolerate less than one's best (demanding one’s best).