Downtown Plaza

RDA Events and Promotions

River District Spotlight:  This is a new monthly video series celebrating the River District.  Each segment tells the story of businesses and organizations in the River District, and highlights upcoming events.  

Holiday Window Decorating Contest: Every year River District businesses put up some amazing holiday displays. Voting for the 2022 holiday decorations will take place between November 25th, and December 3rd, 2022.  We can't wait to see what beautiful windows appear this year!

Christmas on the Plaza: Christmas on the Plaza is a fun celebration of community for the holiday season, culminating in the lighting of the Christmas Tree on the downtown Plaza.  

HOME for the Holidays: A virtual celebration of community. 

Shop Small Saturday:  We heavily promote Shop Small Saturday through our Holiday Gift Guide, paid marketing, and social media channels. 

Holiday Gift Guide: This guide is distributed to over 20,000 subscribers to the Danville Register and Bee.  It highlights all the gift opportunities, and holiday events happening downtown.