When the River District Association (RDA) began the Historic Murals Program, our objective was clear. We wanted to do something that would bring people downtown again!
RDA has been working to revitalize the downtown Danville community by utilizing Main Street America's Four-Point Approach™ and has, in fact, made some remarkable progress. RDA has worked to facilitate nearly $55 million in downtown private investment, attract, retain or expand 113 small businesses, aid the creation of more than 450 jobs downtown.
If you have been downtown lately, you will notice the difference. Years spent laying the groundwork and making small, incremental changes are paying off! In addition to the new stores and offices opening in the River District, residential development is also underway. The River District now has over 700 residential apartments, with several more buildings being currently renovated. And the new White Mill project will add another 150 apartments, a portion of which will be workforce housing.
What's more, flower baskets and planters brim with bright floral displays. And, the Martin Luther King Bridge has been completed with a dynamic Gateway treatment to the intersection of Main and Craghead, where the Historic Tobacco Warehouse District and the Historic Downtown District come together.
Our beautiful downtown murals are part of the River District Art and Sculpture Tour on our River District App: Distrx. Download and learn more!
So how does the Historic Murals Program add to the mix? There are three major contributions to our city that a comprehensive mural program can make:
- It fills a void for easily accessible public art in the community.
- It stimulates economic development in the Historic Districts by attracting tourists to Danville to view the murals.
- It provides a panoramic history lesson to tell Danville’s stories with sensitivity and respect, while fostering a sense of pride in our community.