E-Ren: E-Commerce Renovation

The River District Association of Danville, Virginia in partnership with Cambridge Retail Advisors – Economic Development (CRA-ED) has launched a new version of the technology initiative created during the beginning months of the pandemic, E-Ren (E-Commerce Renovation).  

For this newest version of the program, RDA has partnered with Cambridge Retail Alliance - Economic Development, to work with several River District Businesses to revamp their online and technology systems. 

Three River District businesses are participating in 2022.  

The first iteration of the Technology Initiative was founded in 2019 as a collaboration between the City of Boston, Boston Main Streets Foundation, and CRA-ED. Since then, this program has expanded nationally to empower local restaurateurs and retailers through direct technology endowments aimed at creating operational efficiencies and reducing fixed?costs. "The River District Association is thrilled to work with CRA-ED to bring even more resources to the merchants downtown. The more tools we can provide, the more information we can share, the stronger our business community and the more vibrant our River District" says Diana Schwartz, Executive Director of the River District Association. "We have worked on several initiatives of this type, including one called "Electronic Renovation" or E-Ren, through the pandemic, but CRA-ED brings the tools, expertise, and personal relationships with vendors and suppliers that make the program even more effective than it had been in the past. We are excited to see the benefits this brings to both our merchants and the customers they serve". 

“CRA-ED is delighted to be working with Danville RDA, an organization that was recently named a semi-finalist for the 2022 Great American Main Street Award,” says Grant Cohen, Managing Partner, CRA-Economic Development. “This is an association and an Executive Director who epitomizes excellence and embraces innovation in developing sustainable, vibrant communities. We look forward to building a long-term partnership with their group.” 

More information about Cambridge Retails Alliance, and more of their technology initiatives: http://www.cra-ed.com/ technology-initiative