River District Association to Unveil Gateway Mural and Community Pollinator Garden on North Main Corridor
For more information, contact:
Shane Brogden
Director of Promotions and Communications
Email: Shane@riverdistrictassociation.com
For Immediate Release
November 10, 2025
River District Association to Unveil Gateway Mural and Community Pollinator Garden on
North Main Corridor
DANVILLE, Va. (Nov. 10, 2025) – The River District Association (RDA) will celebrate a major milestone in the North Main Corridor’s revitalization on Thursday, Nov. 13, with the unveiling of two new additions designed to welcome residents, visitors and support local pollinators.
The event will begin at 3:30 p.m. at the Pollinator Garden on the corner of North Main Street and Worsham Street. After unveiling and exploring the garden, attendees will walk down to unveil the highly anticipated North Main Mural at the gateway entrance to the corridor at Riverside Drive and North Main Street. A shuttle will also be available for guests needing transportation between the two locations.
“This is the time we can celebrate and show how community, collaboration and dedication can make amazing things happen," said Lashawn Farmer, director of design and expansion for the River District Association. "The gateway mural and pollination garden represent what's possible when residents, local artists, and community partners unite with a shared vision.
The mural project began when RDA worked with a committee from the North Main Visionaries Collaborative Group to commission experienced local artist and muralist Billie Jones. Jones created the design and painted the mural, with assistance from community members, on the retaining wall at the Riverside Drive and North Main Street intersection. This project was made possible by RDA and the Virginia Department of Housing and Community Development (DHCD).
The North Main Visionaries Collaborative Group partnered with the City of Danville Public Works, Bee City USA Danville, VA, and City of Danville Parks and Recreation, to transform the corner of North Main and Worsham streets into one of several Pollinator Gardens in the city.
"Public Works is proud to have collaborated with the North Main Visionaries to create a beautiful green space that not only enhances our neighborhood but also supports vital pollinator habitats as part of our BEE City USA initiative," said Jessica Smith, arborist for the City of Danville. "We're looking forward to hosting educational workshops here and inviting everyone in the community to learn how they can get involved and help Danville grow greener."
The pollinator-friendly space features native plants, an art sculpture and benches for visitors. The projects mark the beginning of continued revitalization work by RDA, the North Main Visionaries and the city along the North Main corridor.
For more information about the River District Association, or if you have any questions about this ceremony, please visit riverdistrictassociation.com or contact Shane Brogden at shane@riverdistrictassociation.com.
###
About River District Association
The River District Association transforms Danville's River District into a welcoming destination that drives economic and social development across the Dan River Region. As an accredited Virginia and National Main Street Community and 2023 GAMSA (Great American Main Street Award) recipient, RDA's innovative, inclusive approach strengthens the regional economy and enhances quality of life for all. Founded in 1999, RDA is committed to excellence, collaboration and intentional action that benefits the entire community.
