River District Association rolls out “Start-Up Slam”, giving locals the opportunity to crowdfund money for great ideas

By: Kirsten Aherron

The River District Association (RDA) is excited to announce the start of a new quarterly program called Start-Up Slam, adding to their existing slate of programming to support both new and existing businesses.

The first Start-Up Slam is to be held on June 28th, at 6 pm at The Lazy Bee (616 N. Main Street) in the North Main Business District to bring together everyone in the community that wants to share and exchange new business ideas - products or services - and be rewarded ON THE SPOT.

Anyone in the community is invited to attend (reservation required, limit 100 people).  For just $10 per person (cash only at the door), you can join other members of the community to share a simple meal - and share some of those great ideas that you keep thinking up.

Up to 15 participants at the event are welcome to share their ideas with the crowd (3-minute limit), and attendees will be able to vote on their favorite at the end of the evening. The top vote-getter takes home all the cash collected at the door - no strings attached! No business plans and no requirements, just you and your next great idea! 

“We want to make sure we have the tools in place to ‘grow our own’ business owners from inside our community” says Diana Schwartz, Executive Director of the River District Association, “and giving people an incentive to spend time thinking of – and sharing – good ideas will help people latch on to something that could one day turn into a very successful business.  But the underlying purpose of the event is to connect community and give people real resources to see first-hand that they can create change in their lives right here in Danville”.

The program is funded by a grant from the Department of Housing and Community Development.  To reserve a seat, call the RDA office at 434-791-0210 or email and let us know you are coming.  When registering, let us know you plan on watching the event or if you plan to share your idea for a new business, product, or service.  No experience and no plans required! 




The River District Association (RDA), formerly Downtown Danville Association, was formed in 1999 to coordinate efforts to revitalize the downtown Danville, Virginia community, now called the River District.  Since 2016, RDA and the City of Danville have enjoyed accredited status under the National and Virginia Main Street Programs; the program and accreditation are recognized nationally as one of the most successful formulas for downtown revitalization.